Lecture 1: Principles of Advertising

Note

Video

Useful Links

• campaignasia.com
• marketingmagazine.com.my
• marketing-interactive.com
• Advertising Industry in Malaysia
• Advertising Expenditure in Malaysia from 2010 to 2018, by Medium (in million U.S. dollars)
• Advertising Agencies Malaysia - The Top 10
• asa.org.my